Amazon Music is getting more serious about its podcast endeavors. Today, the company announced that it’s acquiring Art19, a major podcast hosting and monetization platform for an undisclosed sum. This means Amazon will now have a hand in hosting podcasters’ shows as well as selling ads against them because Art19 operates an ad marketplace that targets and inserts ads into programming. We’ve reached out to Amazon Music to learn more about what this acquisition might mean for podcasters who host on the service and will update if we hear back.
This is a major step for Amazon as it looks to take on a bigger role in the podcasting world. Amazon Music only started offering podcasts in September last year, as did Audible in October. But in the...
source https://www.theverge.com/2021/6/24/22549391/amazon-music-art19-hosting-platform-advertisers
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